At present, China's clothing industry has a large number of independent brands, after more than 30 years of rapid development after reform and opening up, China's clothing and home textile industry from the product era, quality era to the brand era. China's clothing and home textile independent brand into a comprehensive construction, rapid development of the new period, the number of brands and the scale of double growth, become the main body of China's clothing and home textile consumer market, brand internationalization has also begun to take off. The independent brand has become the most important intangible asset of the enterprise, and the brand contribution rate and brand influence have increased year by year.

At this stage, the development of China's apparel independent brand presents new features. Enterprises focus on improving product quality, product quality to reach the international advanced level, quality management system construction has been widely attached to the standard system is more perfect; innovation awareness continues to strengthen, a number of leading enterprises break through the traditional "manufacturing - sales" model, in Design research and development, brand management, marketing channel construction and business model innovation have achieved significant results; brand operation tends to refine, and capital operation synchronized development, operational capacity in the market segmentation and differentiation space to enhance, the development of new business models and demand has given rise to new brands.

At present, our national textile brand has entered a period of rapid development, more and more home textile enterprises try to expand from production and processing to brand operation. By strengthening brand building, creating fist products, enhancing market vitality, and achieving product restructuring and optimal resource allocation supported by independent brands. Home textile independent brand effect appears, in improving the added value of products, expand market share and other aspects play an important role.

At present, China's clothing home textile independent brands are mainly concentrated in the middle and low end, compared with international brands still have a significant gap. In this regard, Wang Tiankai said, although China is the world's largest producer, consumer and exporter of textiles and clothing, with the world's largest, most complete industrial chain of textile industry system, but, for the time being, China's textile industry is large but not strong, the main reason is that our independent innovation capacity is not enough. Last year, China's textile industry sales profit of 5.4%, an increase than before, but such a growth is difficult to support the transformation of China's textile industry from large to strong. At present, some of the world's leading brands into China, China's market is also facing a fierce international competitive environment. Therefore, it is necessary to change the mode of economic growth and accelerate the development of the industry.